ABOUT
Eco Solutions is a conceptual awareness campaign where we spread the importance of cleaning public outdoor spaces through marketing and promotional materials. Every day, people can be unmindful of their actions being outdoors. A specific issue pertains to campers using campsites not being left the way they found it. With this issue being a day-to-day occurrence, it’s crucial to inform and educate everyone while they’re there.
The campaign also encourages volunteer work. We encourage people to pick up trash as they hike, as it helps reduce waste scattered across hiking trails, camping areas, and other outdoor locations. When you help out with volunteer work, you'll get points and rewards for numerous eco-friendly-themed products.
Printed Flyer/Postcard (Not a mockup)
Mockup Version (Photoshop)
I wanted to create a design emphasis on Eco. After trial and error, I decided to keep the type simple with slight modifications to help the system stand out. One of the main challenges of this project was the finalization of a color palette. There were a variety of different color palettes used throughout the design process. Eventually, I decided to go forward with a light brown and dark green palette.
